Aspect Ratios and Common Print Sizes

What are aspect ratios? How do they impact print sizes? And why do we need to know about them?

The aspect ratio of an image is simply the relationship between its width and its height. Ratios are written as width:height, with a : (colon) separating the values. You might also refer to this as the proportions of an image.

Most* 35mm DSLR cameras capture a 3:2 ratio. 3:2 means the image is a multiple of 3 units wide, and a multiple of 2 units high. For example, 3” x 2” and 6” x 4” are both 3:2 ratio.

WHAT DETERMINES A CAMERA’S ASPECT RATIO?

The aspect ratio of your image is determined by the ratio of the camera’s sensor, initially. Most DSLR cameras contain a sensor which is 3:2 ratio, the same as 35mm film. It should be noted that there are a few DSLR models on the market with 4:3 ratio sensors, capturing 4:3 ratio images by default.

Note, some recent DSLR cameras offer variable aspect ratios via a camera menu. When a user changes aspect ratio in-camera, the camera is essentially cropping the image. Consult your camera manufacturer about this.

Most smartphone cameras contain a sensor which is 4:3 ratio. This is why the images from your smartphone and DSLR are different ratios!

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WHY DO WE NEED TO UNDERSTAND PRINT RATIOS?

While most DSLR cameras capture 3:2 ratio, not all common print sizes share this same ratio. Common print ratios are 3:2, 7:5, 5:4, and 1:1.

If the ratio of the requested print is different from the ratio of the camera which captured the shot, the image will need to be cropped. So, some of the image area will be lost.

The diagram below shows an image captured at 3:2 ratio. The overlays show the amount of image which would need to be cut off to produce a print of a different ratio. By being aware of these common print ratios, we can take them into consideration when composing our images in-camera. This allows us greater flexibility for final print and album design options.

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COMMON PRINT SIZES

The graphic shows popular print sizes for the most common aspect ratios.

You don’t need to offer all of these print sizes. In fact, we recommend you limit the number of options in your product guide to a small range, rather than overwhelm your client with too many choices. You can always provide a custom quote from an “office-only” pricelist, if they have a special request.

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CROPPING DURING EDITING

When editing, stick to the standard 3:2 crop as much as possible. Freehand or random cropping ratios are often problematic, creating limitations on the print sizes you are able to offer your clients.

So the best approach is to compose strongly in camera, mindful of common print ratios, and do minimal cropping using the default 3:2 ratio in post-production. You can learn more about composition and filling the frame in Kelly’s Getting It Right In Camera tutorials.

Sticking to standard 3:2 ratio crops will allow you to:

• offer the popular corresponding image sizes without losing any of the image (6×4″, 8×12”, 12×18″, 16×24”, 20×30”)
• create feature pages in a popular 12×8” album size, with an edge to edge image
• having the full 3:2 frame provide greater options; other ratios provide limitations

Non-standard crops can also be problematic for album design. Inconsistent crops within a gallery also make album design more time-consuming.

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EDUCATING CLIENTS – Aspect ratios and print dimensions

Clients who purchase digital collections may find the print ordering process frustrating if they’re unaware of the variety of print and frame ratios. Sometimes this frustration can turn to “blame” on the photographer.

Educating your client upfront is the best solution, to provide clarity.

Prepare a visual such as this image displaying the potential print ratio crops. Before their session, ask your clients whether they have existing frames they are planning to fill or existing print sizes from previous sessions they are wanting to match. This will help guide you in creating their gallery for maximum flexibility.

Let them know that print kiosks and online services may apply the crop in a less than ideal position, and they may lose important features. By offering prints to your clients, you provide professional advice, archival quality, and the result they want, every time.