Overview
These comprehensive classes will give you the tools and strategies you need to price and market your business, no matter your country or genre of photography.
PRICING:
Covering what you need to know as far as how to price and what to charge, what to offer from digital v’s Product and Packages v’s A la carte. Plus the always hot topic of “In Person Sales v’s Online Galleries and working out what is going to work for you and your business.
BONUS MATERIAL – Pricing and Information Template, Reveal Walls Explained PDF, Pricing Guide PDF
MARKETING :
During this class I will take you through all the key factors you need to create a successful marketing plan and cover the marketing “how to’s” when working with your website, blog, social media,, networking, email lists and so much more.
BONUS MATERIAL –
Marketing Overview PDF, Marketing Plan Example PDF, Social Media Marketing Calendar, Marketing With Video by Sally Sargood, Facebook How To Video Links, What to Blog, Understanding Google Analytics, What are Key Words, Tag Words & Alt Tags
ALL VIDEOS ARE VIEWED ONLINE ONLY
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Topics covered
PRICING
- How to price
- what to charge
- sessions fees and deposits
- digital v’s products
- packages v’s A la carte
- Sales – in person v’s online galleries
BONUS MATERIAL –
- Pricing and Information Template
- Reveal Walls Explained PDF
- Pricing Guide PDF
MARKETING
- MARKETING PLAN
- 5 steps to creating your marketing plan
- Know your demographics and statistics
- Why clients book you
- MARKETING HOW TO
- Website
- Blog
- Social Media
- Word of Mouth
- Networking with local businesses
- Advertising in publications
- Mailbox Pamphlet drops
- Email list
- Local fairs and tradeshows
- Referral programs
BONUS MATERIAL – COMING SOON
- Aminoto and social media class with Sally Sargood – VIDEO
- Marketing Overview PDF
- Marketing Plan Example PDF
- Marketing worksheets PDF
- Dates of Interest
- Marketing Methods
- Creating a Marketing Plan
- Social Media Content Prompts
- Social Media Content Schedule
- Blog Post Brainstorm
- Inspire
- Wisdom
- Small Talk
- Post Planner
- Media Library
- Resources
- Using Facebook “How To” links PDF
- Using Mailchimp”How To” links PDF
- Using Google Analytics “How To” links PDF
- Making Blog Posts Engaging PDF
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